![](https://cdn.myportfolio.com/e5f79d80eec71573edad67f0a277f9c2/f04ea858-55f1-40c6-b5c4-1dafba11805a_rw_1920.jpg?h=e8f2d3f89a5ba249cac394436564617c)
My task was to update a very slick but outdated website for The Phoenix Building Lofts. Strange Attractors did a beautiful job with the old site, and I had to honor their work while moving things to a modern platform. The owners gave me the designers' raw files – and open license to go nuts. I had a blast remixing the old content and injecting my own ideas.
Definitely one of my favorite projects!
![](https://cdn.myportfolio.com/e5f79d80eec71573edad67f0a277f9c2/568d5a35-058d-4d90-b291-1005be2032f5_rw_3840.jpg?h=b1a6b823a459eaa0095f2306d51de146)
![](https://cdn.myportfolio.com/e5f79d80eec71573edad67f0a277f9c2/8c634af7-2387-491f-8f29-bd3ab815bf12_rw_1920.jpg?h=46f73b577487e202b99d3e08e0f97dc4)
![](https://cdn.myportfolio.com/e5f79d80eec71573edad67f0a277f9c2/ae36157f-fc12-417b-9dad-d1a8b42b75b8_rw_1920.jpg?h=132ce9d977339796b680c2d729396d5e)
This design will appear in the upcoming second edition of Mastering Type.
![](https://cdn.myportfolio.com/e5f79d80eec71573edad67f0a277f9c2/9749332f-f656-4a10-8171-e8c556f7f771_rw_1920.jpg?h=b4d6dbac0a5604c87cd12a9415b12f57)